La library raccoglie in ordine cronologico una selezione degli studi prodotti e pubblicati da Promotion e da fonti terze. Per facilitare la ricerca i documenti sono archiviati, in ordine cronologico e per autore, nelle seguenti categorie: Promo, Loyalty, Retail, Data, Media, Mercati, Payment, Consumi & Consumatori, CSR
2025
2025_Shopper nei drugstore.docx
2025_GDO_mediobanca.pdf
2025_gen z_Centromarca_comunicato.pdf
2025_gen z_Centromarca.pdf
2025_Horeca_Italy-EMEA_NielsenIQ.pdf
2025_Retail Media_Different.pdf
2025_Loyalty Program Trends 2025 report.pdf
2025_LINK_Mobility_Italia_Ebook_Volantino_Digitale_GDO.pdf
2025_febbraio_Loyalty_Report_2025_by_Antavo.pdf
2025_genn_ELA-Loyalty-E-Book-2025.pdf
2025_01_Consumer Trends_AI_Cap Gemini.pdf
2024
2024_Behaviorally – Power of Packaging.pdf
2024_PwC_Entertainment&Media Outlook Italy.pdf
2024_Neuroscienze_We_Watch_2.0_GOOGLE.pdf
2024_DOOH_Iab.pdf
2024_Customer-Loyalty-Index2024-US.pdf
2024_Rapporto Coop.pdf
2024_Mediobanca_Fatturato Aziende.pdf
2024_Circana_Sports and animés drive toy licensing growth.pdf
2024_Mediobanca_The olive oil industry in Italy.pdf
2024_DENTSU_CMO_REPORT.pdf
2024_Capgemini_Generative AI in Organizations.pdf
2024_Akeneo_B2B-Survey.pdf
2024_osservatorio-immagino_GS1-Italy.pdf
2024_ai-machine-learning_COMARCH.pdf
2024_Retail-Media.pdf
2024_CX_AI_Indigo_AI.docx
2024_CX_AI_Indigo_AI.pdf
2024_BVA_Doxa_Salesforce_Retail_Evolution_2024.pdf
2024_La_narrazione_di_marca_nell_era_dell_IA_Def.pdf
2024_Retail media_Presentation.pdf
2024_Paper-Retail-Media.pdf
2024_Societa_Benefit.pdf
2024_Società Benefit_06.05.2024.pdf
2024_Loyalty-Report-Antavo.pdf
2024_Loyalty Trends_Open Loyalty.docx
2024_Open Loyalty Loyalty Trends.pdf
2023
2023_customer-experience-paradox-yves-van-vaerenbergh.pdf
2023_ricerca-aziende-osservatorio-fedelta.pdf
2023_ricerche-consumer-osservatorio-fedelta.pdf
2023_lo-scenario-della-loyalty_Osservatorio Fedeltà.pdf
2023_marketing_B2B_wunderman.pdf
2023_GfK-CMO-Outlook-Report-Data-Decisions-And-Optimisim.pdf
2023_ottobre_Shopping Index.docx
2023_HBR_REPORT-transforming_italian.pdf
2023_future-of-loyalty-report-2023-edition.pdf
2023_marzo_Welfare_Censis-Eudaimon.pdf
2023_Censis-Eudaimon sul welfare aziendale.pdf
2023_zendesk-cx-trends-2023.pdf
2023_Netcomm_La filiera dell_e-commerce in Italia.pdf
2023_Trend_Report_by_Trend_Hunter.pdf
2022
2022_Klarna_Consumer Survey.docx
2022_osservatorio-immagino.pdf
2022_HelloFresh_FoodTrends and Innovation Report.pdf
2022_PwC-25a CEO-Survey_Grafici.pdf
2022_PwC-25a CEO-Survey.pdf
2022_osservatorio-immagino-2_GS1-Italy.pdf
2022_il-cittadino-consapevole-deloitte.pdf
2022_Sensormatic_Greener_Shopper_Report_IT.pdf
2022_gift card.pdf
2022_Snapchat Global Shopping Trend.docx
2022_Osservatorio_Findomestic_Gennaio_Barometro_DEF.docx
2022_sostenibilità_etichette_Osservatorio Immagino #10_GS1 Italy.docx
2021
2021_IAB_martech.pdf
2021_Cookie_Apocalypse_ADVICE.pdf
2021_Retail_Horeca.pdf
2021_COMARCH_Customer-lifecycle-loyalty.pdf
2021_BVADoxa_Salesforce_Phygital Shopping Experience.pdf
2021_FOND_SOSTENIB_DIGITALE.pdf
2021_OpenText_cs_Ethical supply_chain.docx
2021_eurostat.pdf
2021_The Forrester Wave.docx
2021_The Future of Retail Store and Customer Engagement_Salesforce.pdf
2021_IPSOS_Abstract Ricerca_Kinderometro.pdf
2021_Digital-Trends.pdf
2021_Media Retail-Different.pdf
2021_Osservatorio Vorwerk.def.docx
2021_mediobanca_REPORT_GDO.pdf
2021_GS1_etichette.pdf
2021_IAB-Italia_Proximity_Marketing.pdf
2021_GWI-Report-2021-Social.pdf
2021_trend-hunter-brand-engagement.pdf
2021_Mintel_Global_Consumer_Trends.pdf
2021/03/2021_Oss_CivicBrands_impegno-sociale-aziende-1.pdf
2021/03/2020_GFK_Il-nuovo-consumatore.pdf
2021_White-Paper-IAB-Italia-Proximity-Marketing.pdf
2021_UNA Retail.pdf
2020
2020 Osservatorio Fedeltà .PDF
2020 Fidelizzazione in Italia, OF .PDF
2020_THRON_Retail-Digital-Transformation.pdf
2020_rapporto-COOP.pdf
2020_GS1_etichette.pdf
2020_Assofranchising_Franchising-in-Italia.pdf
2020_ Federdistribuzione_sostenibilita.pdf
2020_dunnhumby-Grocery-RPI.pdf
2020 Mediobanca REPORT GDO.pdf
2020 Shopping online, GOOGLE .PDF
2020_CDPI_customer-data.pdf
2020_ott_Kantar_Media-Trend.pdf
2020_pfpt_phishing.pdf
2020_salesforce_cliente-connesso.pdf
2020 Libro bianco La buona gara, UNA UPA .PDF
2020_Forrester_Brand-Agenzie-in-Italia.pdf
2020_ott_BNP_KIDS_Gen-Alpha.pdf
2020_Homina_Sostenibilita.pdf
2020_groupm_brandsafety.pdf
2020_dentsu_Business Impact of COVID-19_HR
2020_Comieco_Packaging-sostenibile.pdf
2020_BVA_customer-service.pdf
2020_Brand-EQ_Italy_CARAT.pdf
2020_Cortilia_abitudini-di-acquisto.pdf
2020_Prenatal-i-quattro-gruppi-di-genitori.pdf
2020_Report_Oss.ConsumiFindomestic.pdf
2020_TradeLab_post-Covid.pdf
2020 Consumers driving change, IBM .PDF
2020 Spesa green, GS1 .PDF
2020 Consumatori sempr più green, NOMISMA .PDF
2019
2019 Gadget .xlsx
2019 Mercato Loyalty, OF .PDF
2019 Customer Loyalty, HBR .PDF
2019 Mobilità, UNIPOLSAI .PDF
2019 Loyalty Management, OF .PDF
2019 Loyalty digitale, ADVICE .PDF
2019 GiftCard, AMILON .PDF
2019 Disloyalty, NIELSEN .PDF
2019 Customer ex, GOOGLE .PDF
2019 Aziende, OF .PDF
2019 Forrester AI .PDF
2019 White Paper OF .PDF
2019 PharmaRetail, IKN .PDF
2019 Osservatorio Non Food, GS1 .PDF
2019 Osservatorio Non Food (cs), GS1 .PDF
2019 Ecommerce, MailUp .PDF
2019 Back to School ShopFully .PDF
2019 Mintel Packaging Trends .PDF
2019 Mercato del lavoro nella comunicazione, UNA .PDF
2019 Volantino, SHOPFULLY .PDF
2019 Digital ex, FORRESTER .PDF
2019 OnDevice AdColony Gaming Research .PDF
2019 Famiglie, BNP PARIBAS CARDIF .PDF
2019 Rapporto lavoro industry com Italia, UNA .PDF
2019 Data-trends, ADOBE .PDF
2019 Customer Experience, IPSOS .PDF
2019 Creating Consumer Insight, GWI .PDF
2019 Shoppertrends Report Q2 .PDF
2019 GS1 NON FOOD .PDF
2018
2018 Osservatorio Fedeltà, Marco Ieva .ZIP
2018 Osservatorio Fedeltà, Cristina Ziliani (parte1) .ZIP
2018 Loyalty B2B, COMARCH .PDF
2018 Loyalty per il Fashion, ICTEAM .PDF
2018 Loyalty Revolution, ADVICE .PDF
2018 The Loyalty Report 2018, Bond Brand loyalty .PDF
2018 Omnichannel Loyalty, OF .PDF
2018 Digital loyalty, EKN .PDF
2018 Telco retail, ShopperTrak .PDF
2018 GDO Italia, NIELSEN .PDF
2018 Mall traffic data grows success in Europe, SHOPPERTRAK .PDF
2018 Ecommerce, Idealo .PDF
2018 ShopperTrak_Global .PDF
2018 Shopping online, Comscore .PDF
2018 Consumer behaviors, RETHINK ricerca .PDF
2018 Global powers retailing, DELOITTE ricerca .PDF
2018 Mobile Marketing Trends, VERVE .PDF
2018 MICE Trends, CWT .PDF
2018 Promotional Compliance Report, BEMYEYE .PDF
2018 Fake News, SENSEMAKERS .PDF
2018 #STEMintheCity – Le donne che acquistano online, WEBRANKING .PDF
2018 Eurobarometro fake news, Fabrizio Angelini .PDF
2018 GfK presenta Multifinanziaria Retail Market, GfK .PDF
2018 The Brand Licensing Handbook, Brandlicensing .PDF
2018 Global Digital Future, Comscore .PDF
2018 Utilizzo internet in Italia, Comscore .PDF
2018 Mobile, Comscore .PDF
2018 Conversational-commerce, CAPGEMINI.PDF
2018 Campagne integrate campagne performanti, KantarMillwardBrown .PDF
2018 Osservatorio Mobile Payment&Commerce, POLI .PDF
2018 Mobile Payment, KANTAR TNS .PDF
2018 Il mercato del giocattolo tradizionale .PDF
2018_Nielsen_Innovation_Failure.pdf
2018_KMD_OSSERVATORIO-LICENSING.pdf
2018 Tessile, COTTON USA .PDF
2018 Intelligenza Artificiale, IULM .PDF
2018 Email Marketing in Italia, MAILUP .PDF
2018 Global Smartphone Sales Q1-2018, GfK .PDF
2017 Report annuale brand italiani, Brand Finance .PDF
2018 The Brand Licensing Handbook, Brand Licensing Europe.PDF
2018 Giocattoli, Assogiocattoli NPD .PDF
2018 Commerce digitalmarketing, Criteo .PDF
2018 Luxury shopping, Mcube .PDF
2018 Engagement, Genesys .PDF
2018 Report Millennials, CORNER JOB .PDF
2018 Profili di acquisto degli italiani, NIELSEN .PDF
2018 Italiani trend a tavola, NIELSEN .PDF
2018 Consumers spending habits, GfK .PDF
2018 EMEA shopper trend, ShopperTrak .PDF
2018 Consumer behaviors, Rethink Retail .PDF
2018 Report Circular Economy, UNIMIB .PDF
2018 Circular Economy, UNIMIB .PDF
2017
2017 Premi digitali, ECRM .PDF
2017 Percezione dei digital reward, ECRM .PDF
2017 Loyalty nelle Telco, AFFINION .PDF
2017 Eshopper, ZALANDO .PDF
2017 Fedeltà brand Talend .PDF
2017 Era della Customer Experience, KPMG .PDF
2017 Digital loyalty gdo, CheckBonus .PDF
2017 Beyond Loyalty Illusion, ACCENTURE .PDF
2017 Internet in Italia – I trend, COMSCORE .PDF
2017 Ecommerce – Le donne che acquistano online, WEBRANKING .PDF
2017 Largo consumo, NIELSEN comunicato .PDF
2017 Innovazione digitale nel Retail, POLIMI comunicato .PDF
2017 Horizontal Retail, KIKI LAB comunicato .PDF
2017 Egrocery, NIELSEN comunicato .PDF
2017 Ecommerce, NETCOMM comunicato .PDF
2017 Spesa online, NIELSEN comunicato .PDF
2017 Shopping journey nel largo consumo, NIELSEN comunicato .PDF
2017 Osservatorio ecommerce B2C, POLIMI comunicato .PDF
2017 Mercato egrocery, NIELSEN comunicato.pdf .PDF
2017 Dati personali, GFK .PDF
2017 Global Commerce Review, Ricerca Criteo .PDF
2017 Total digital audience welcome to mobile only, NIELSEN .PDF
2017 The Advertising market in Italy in 2016, NIELSEN .PDF
2017 Tell consumption by starting a label, NIELSEN .PDF
2017 Social tv a third of comments posted away from airing, NIELSEN .PDF
2017 Viaggi di lusso, AIGO E PANGAEA NETWORK .PDF
2017 Trends and opportunities of the sauces market, NIELSEN .PDF
2017 Fintech, DELOITTE .PDF
2017 Osservatorio Mobile Payment Commerce .PDF
2017 The summer basket, NIELSEN .PDF
2017 The daily bread of italians, NIELSEN .PDF
2017 Shopping, GFK .PDF
2017 Young and ready to travel and shop, NIELSEN .PDF
2017 Young adults are most active, NIELSEN .PDF
2017 Shopper Trends, EMEA Shoppertrak .PDF
2017 Shopper-first report, SALESFORCE .PDF
2017 Shopper-first comunicato stampa, SALESFORCE .PDF
2017 Sharing economy, NIELSEN .PDF
2017 Processi acquisto, GFK ADM ricerca .PDF
2017 Processi acquisto GFK ADM comunicato .PDF
2017 Osservatorio Consumi, FINDOMESTIC .PDF
2017 Multicanale e_multiscreen, QVC .PDF
2017 Mobile, Zalando .PDF
2017 Multicanale e design .PDF
2017 Mobile shopping,POLITECNICO .PDF
2017 Mobile, Comscore .PDF
2017 Millennial spending is not routine, NIELSEN .PDF
2017 Millennials e vacanza, GFK .PDF
2017 Italians comment on social tv programs, NIELSEN .PDF
2017 Italians change habits but do not give up breakfast at home, NIELSEN .PDF
2017 HEAVY ESHOPPERS, POLIMI .PDF
2017 Fragmented purchases and listening are increasingly, NIELSEN .PDF
2017 Fattori decisionali cibo, GFK .PDF
2017 Diversity and sustainability boost to brand reputation, NIELSEN .PDF
2017 Dipendenza tecnologia, GFK .PDF
2017 Customer experience, POLIMI .PDF
2017 Customer Experience B2B, SAP .PDF
2017 Consumatori sempre piu connessi, Kantar-TNS .PDF
2017 Consumatori, Censis ricerca .PDF
2017 Consumatori, Censis comunicato .PDF
2017 Comportamento utenti B2B, Rocket-Fuel .PDF
2017 Commonpack what consumers really want, NIELSEN .PDF
2017 Biological, NIELSEN .PDF
2017 CSR Report, CONE .PDF
2017 Bgood ricerca, PROMOTION MAGAZINE IULM .PDF
2016
2016 Customer Engagement, Affinion Report .PDF
2016 Turning shoppers into buyers, GFK .PDF
2016 Promotion overload, NIELSEN .PDF
2016 Percorsi di acquisto e nuove tecnologie, Altroconsumo .PDF
2016 Loyalty programs an experience fully customized to win over consumers, NIELSEN .PDF
2016 Loyalty, NIELSEN .PDF
2016 Loyalty ECRM .PDF
2016 CustomerCentricit, Dunnhumby .PDF
2016 The Connected Customer, Affinion .PDF
2016 Trend della distribuzione, GFK infografica .PDF
2016 Supermercati, NIELSEN comunicato .PDF
2016 Shopping via smartphone, COMSCORE comunicato .PDF
2016 Sfide per i retailer, NIELSEN comunicato .PDF
2016 Retailconsumer, PWC comunicato .PDF
2016 Retail europeo, GFK comunicato .PDF
2016 Osservatorio Innovazione digitale nel retail, POLIMI comunicato .PDF
2016 Oss ecommerceB2C, POLIMI comunicato .PDF
2016 Mobile shopping, SHOWROOMPRIVE comunicato .PDF
2016 Luxury brands, CONTACTLAB comunicato .PDF
2016 Largo consumo del futuro, NIELSEN comunicato .PDF
2016 Gdo, NIELSEN comunicato .PDF
2016 Egrocery, NIELSEN comunicato .PDF
2016 Ecommerce, NIELSEN comunicato .PDF
2016 Ecommerce, NETCOMM comunicato .PDF
2016 Ecommerce via smartphone, DEMANDWARE comunicato .PDF
2016 Ecommerce italiano, NETCOMM comunicato .PDF
2016 Ecommerce fashion, NETCOMM comunicato .PDF
2016 Ecommerce B2c, POLIMI comunicato .PDF
2016 Crr e commerce report, RETAILMENOT comunicato .PDF
2016 Analisi sui cambiamenti nel retail, DEMANDWARE comunicato .PDF
2016 Cyber security, ANRA .PDF
2016_Analytics in Italia, Polimi .PDF
2016 mobile payment ecommerce, NIELSEN .PDF
2016 Osservatorio Mobile Payment Commerce .PDF
2016 Osservatori Digital Innovation .PDF
2016 Osservatorio Carte Credito .PDF
2016 Bgood ricerca, PROMOTION MAGAZINE IPSOS .PDF
2015
2015 Nuovi sentieri di ricerca nella promozione, OF .PDF
2015 Nuovi player, OF .PDF
2015 Loyalty Program, CAPGEMINI .PDF
2015 Infedeltà al pdv, NIELSEN .PDF
2015 Futuro loyalty è mobile, OF .PDF
2015 Chi è il consumatore fedele, IPSOS .PDF
2015 Trend dello storage nella distribuzione, GFK inforgrafica .PDF
2015 Retail banking, CAPGEMINI comunicato .PDF
2015 Osservatorio ecommerce B2c, NETCOMM comunicato .PDF
2015 Net retail, NETCOMM ricerca .PDF
2015 Net retail, NETCOMM comunicato .PDF
2015 Multifinanziaria Retail, GFK comunicato .PDF
2015 Ecommerce, NIELSEN comunicato .PDF
2015 Ecommerce b2b, NETCOMM comunicato .PDF
2015 Big Data, Capgemini EMC .PDF
2015 Osservatorio Carte Credito .PDF
2014
2014 Tra carta e digitale, OF .PDF
2014 Tra carta e digitale, OF INFOGRAFICA .PDF
2014 Scenario loyalty OF.pdf .PDF
2013
2013 Programmazione o impulso, OF .PDF
2013 Fedeltà a insegna e marca, CATALINA .PDF
2013 PR, Assorel .PDF
2012
2012 Socializzazione degli acquisti OF .PDF
2012 Loyalty, OF .PDF
2012 Social CRM, AMMIROy2k .PDF
2012 loyalty cuore della brand BARILLA .PDF
2012 Loyalty e brand, TNS .PDF
2012 Marca e strategie di loyalty Barbie, PAOLO LUCCI .PDF
2012 Shopping experience, Popai .PDF
2011
2011 Oggettistica, Assoprom/Promotion mag .PDF
2010
2010 Oggettistica, Promotion mag .PDF
2010 La Customer Satisfaction nei servizi in Italia, CFMT .PDF
2009
2009 Digital signage, Fujitsu Services .PDF
2009 Email mkt, ContactLab .PDF
2009 Adv, IAA .PDF
2009 Buzz, NCR .PDF
2009 Climi aziendali, GFK .PDF
2008
2008 Digital signage, Scala.PDF
2008 Email mkt, ContactLab .PDF
2008 Audimail, GFK .PDF
2007
2007 Regalistica Natale, Sodexo .PDF
2007, Assocomunicazione .PDF
2007 Marketing di relazione, Assocomunicazione .PDF
2007 Loyalty, IPR .PDF
2007 Digital signage, Fujitsu Services .PDF
2007 Web, NetObserver .PDF
2007 Adv, UPA .PDF
2007 SecondLife, Assodigitale .PDF
2007 Osservatorio Multicanalità, PoliMi .PDF
2007 Climi aziendali, GFK.PDF
2006
2006 Oggettistica, Assoprom/Promotion mag .PDF
2006, FSA .PDF
2006 Oggettistica, Promotion mag .PDF
2006 Oggettistica, Assoprom .PDF
2006 Marketing di relazione, Assocomunicazione .PDF
2006 Event, Promo USA .PDF
2006 Comunicazione, Assocomunicazione .PDF
2006 Collection, OF .PDF
2006 Cataloghi, OF .PDF
2006 Processo d’acquisto, Assocomunicazione .PDF
2006 Merchandising, Cosmoprof .PDF
2006, PitneyBowes .PDF
2006 Web, WebTrends .PDF
2006 Adv, UPA.PDF
2006 Adv, Nielsen .PDF
2005
2005 Marketing di relazione, Assocomunicazione .PDF
2005 Loyalty in finance industry, BAI .PDF
2004
2004 Micromarketing, OF .PDF
2004 Promozioni, Assocomunicazione.PDF
2004 Data mining, OF .PDF
2004 Pop, MRA .PDF
2004 Assocomunicazione .PDF
2004 Adv, UPA .PDF
2004 Consumi, Nielsen .PDF